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UK Solicitors add SMS channel to TV Ads

An Accident Claims solicitors wanting to improve response rates to its TV advertisements uses OneSoon's Promote messaging services to provide a discrete enquiry callback service.

Adding a shortcode text facility to adverts helps boost sales and is being used increasing along with traditional adverts. In the solicitors case, TV adverts feature a text number for callbacks together with traditional phone and website calls to action. This enables customers who prefer texting to talking get in touch. Past research, by Bravissimo, showed how this type of marketing topped the channels with 45% of the total consumer responses coming via SMS. In addition, with different keywords in campaigns, it's much easier to measure the response rate for different ad placements.

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